Customer Communications Management (CCM) - Mass Mailing

Client Challenge

Highly personalized mass mailings to customers must contain business and customer data from different databases and platforms. Ideally, business departments are responsible for creating the document templates with approved content that often must go through sign off processes before final formatting, printing and mailing. Using a central output management system is often the best way to achieve cost control and efficiencies from process automation.

Offering Description

The Papyrus Mail Merge Business application uses Papyrus Adapters and Typemanagers to loosely link to databases and business application data. The developer works with Papyrus Designer to define the data variables and complex logic for the documents, with the capability to personalize every sentence down to the last word or data element. Business administrators define the document templates and content for building blocks (text, tables, etc.) and select resources (fonts, forms, logos) available in the resource collection accessible from the WebRepository. Depending on a user’s authorization profile, he or she can set up sign off processes and define business rules using the natural language rule editor of the Papyrus System.

Papyrus Document Development Framework

To send the document - a letter, an invitation or maybe even a proposal - to more recipients, the Mass Mailing Wizard is available to reuse recorded activity. The user selects the template, recipients, electronic attachments, physical inserts and delivery channel(s), and Papyrus performs the appropriate formatting and requests supervisor approval before the Mass Mailing is distributed.

Mass Mailing Wizard - Template Selection

Mass Mailing Wizard - Select Recipients

Mass Mailing Wizard - Name the Mass Mailing

Mass Mailing Wizard - Supervisor Approval for Mass Mailing

Central output management

Letters and other mailings are centrally formatted in batch by the DocEXEC formatter in AFP and PDF including indexes. They can now be transparently printed, emailed, faxed and archived. OMR and Barcodes may be added to letters for enveloping machines and possibly including attachments. All documents are archived when distributed, enabling Customer Care personnel to quickly find all delivered documents for viewing or reprinting.

Mass Mailing Wizard - Attachments & Inserts

Mass Mailing Wizard - Select Delivery Channels

Value Delivered

Key Benefits/Value

• Fast creation of mass mailings by business users in different locations and departments
• Full control over content and layout of mailing, including sign-off processes
• Integrated output management enables OMR and Barcodes, bundling and sorting
• Free selection of output channel – print and/or electronic delivery
• Substantial cost savings using centralized, high-speed print and automated mail